Catalina Valenzuela Contact

Selected work

Projects

Identity, editorial, and digital systems built for audiences that move across languages and access needs.

An Undeveloped Sound

branding · 2022

An Undeveloped Sound

Electric Company Theatre

Cohesive visual identity across multiple mediums for Electric Company Theatre. Custom wordmark, blueprint-inspired backgrounds, posters, digital ads, social media graphics, and slide decks — all reflecting themes of language, development, and linguistic experimentation.

Arcadia

editorial · 2023

Arcadia

A 12-page student magazine celebrating slow art in a digital age. Full editorial project including design, writing, and curation — featuring artist profiles, band interviews, translation work, and a high-contrast typography system balancing modernity with traditional print aesthetics.

Electric Company Theatre — Donor Campaign

print · 2022

Electric Company Theatre — Donor Campaign

Electric Company Theatre

Bi-annual giving campaign — a 24×18" newspaper-style print with a custom folding pattern. Dual-purpose design: a poster on one side giving the piece a second life, with a clear donor information layout on the reverse.

Obuntu Solutions

identity · 2023

Obuntu Solutions

Obuntu Solutions

Comprehensive brand guidelines for a web development client. Refined color palette, typography system, logo usage rules, and stationery assets including business cards and letterhead — building a cohesive identity from an existing logo.

Rick Hansen Foundation

social-media · 2024

Rick Hansen Foundation

Rick Hansen Foundation

Social media campaigns championing accessibility. The National Access Week 2024 carousel generated 50,000 impressions with 6% LinkedIn engagement — well above the platform average. The Year End Appeal became RHF's top organic content by reach.

Stir Magazine

editorial · 2021

Stir Magazine

Stir Magazine

Print magazine design for Vancouver's arts publication. From a classroom concept to four published issues — layout, typography, production management, and social media graphics. Ongoing since 2021.